CPM (Cost per 1,000 impressions)
MonetizeMedia’s suite of behavioral targeting products provides real-time profiling designed to segment and target the most promising consumer audience. Instead of buying sites based on content and demographics and then hoping the right audience sees your ad, IntelliAdManager guarantees the right audience by matching targeted content and then serving the right ad based on the keywords and metadata that your ad is perfectly aligned with. That way your ad is displayed to only those consumers who have shown an interest in what you sell. The cheapest and least targeted where brand awareness is the goal.

CPC (Cost Per Click)
Captures viewer who are interested in the subjects addressed by your product or service-wherever they are-across the 1,000+-site MonetizeMedia IntelliAdMarketplace network. IntelliAdMarketplace audience targeting enables you to serve your message to receptive viewers for longer portions of their time on the web and without the competitive clutter often associated with contextual targeting. Ads are served to users who are watching content that is an exact match to the video they are watching at the time they are watching it. Only pay for ads when viewers click on it.  More expensive than CPM but ads are more targeted and results in a higher click thru rate. Great for lead capture and sales generation. (Click here for IntelliAd demo)

CPA (Cost Per Acquisition) 
This type of ad serving is highly targeted, cost-effective, and you see results immediately. Pay for ads only when a user makes a purchase after clicking thru to your site. This form of advertising is more expensive than the other programs but leads to more sales that can generate more revenue by getting highly targeted results and instant sales.