Online Video is Dead?
There’s still a lot of buzz in the blogosphere regarding Mark Cuban’s remarks that online video is dead. If you review the studies done by several research firms, it’s easy to see that online video is thriving and has grown quite considerably in the last three years. In fact, several researchers and analysts are stating that online video has surpassed social media both in search volume as well as time logged on the sites. Reel SEO wrote a nice article about how online video is overtaking social media. Certainly YouTube is still the video sharing site of choice for newbies as well as internet veterans, but what does the future hold for online video?
Online Video is quickly growing in popularity and is starting to pick up new viewership from those who may have been hesitant before. It seems like everyone is ‘buying in’ to the idea of online video as it’s becoming much easier to publish, distribute, and share your content on the web. Certainly, consumers are all about the video sharing and free broadcasting sites which allow anyone to become an overnight broadcasting legend!
Regardless if YouTube, Hulu, and other popular B2C video sites start making money, I believe the online video evolution will be more pronounced for the B2B market. Consumers will always be happy with a free service, showing little or no demand for the need to monetize video content. It’s more of a ‘fun factor’ for them. Serious businesses demanding increased exposure to their target markets know the importance of ROI for all their marketing efforts, including online video. Because of this I believe it will be ever important for online video companies to differentiate themselves with unique product offerings and focus on ways for businesses to monetize video content.
Online Video companies need to create defensibility in what could become a potentially over-saturated online video industry. Television is certainly the ‘standard’ for the majority of households today. However, I believe the migration toward online video as the preferred medium for TV has begun. I’m excited for the evolution of online video and the major advancements we expect over the next couple years.
Recent Comments