Monetize Media Online Video Blog

Michael Dinan, the sports technology blogger from TMCnet spoke with Brent Grablachoff, Monetize Media’s Director of Sales & Marketing about sports broadcasting and the future of online video. The blog post discusses online video for sports organizations and how businesses are leveraging the power of live streaming video to increase online viewership and generate new revenue.  What’s the future of sports broadcasting andonline video?  Read the entire blog post on TMCNet

Monetize Media announces its Version 2.0 Live Streaming Video Platform that provides online video syndication and advanced video monetization capabilities for businesses

(Streaming Media) June 16, 2009 — Monetize Media (www.monetizemedia.com) announced today the launch of their version 2.0 Live Streaming Video Platform. The Online Video Platform provides businesses with an all-in-one solution for online video management, encoding, publishing, syndication, aggregation, analytics, and advanced monetization capabilities.

Monetize Media’s Live Streaming Video Platform unique features include:

Advanced Video Monetization Capabilities: Pay per view, Subscription, Membership, Online Rentals, In-stream & video overlays, Ad-Supported, and support for standard video advertising models.

Controlled & Viral Syndication: Content Owners can choose which sites can use their video content or allow video content to spread virally across the web on popular video sharing and social networking sites.

The option for software or hardware encoding: Hardware encoder box enables easy one touch button for ON/OFF of live streaming videoAggregator Engine: crawl popular video sharing websites or internal pages and pull in content to your main website, preserving meta-data and improving video SEO.

Channel-Centric Platform: allows for partnerships with distributors and resellers and the ability for customers to re-brand our platform utilizing white label technology.

Smooth-Streaming Technology: Adaptive HD Streaming allows the end user to view video content with no buffering, skipping, or delays. Video playback automatically adjusts to user’s connection speeds.

Read the entire Streaming Media Press Release

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I just got done reading an incredible news article published at Entrepreneur.com and written by Susan Gunelius President & CEO of KeySplash Creative, Inc. I was so impressed after reading her article that I immediately phoned over to her. We had the opportunity to speak and she’s doing some major things in marketing, advertising, and PR for her clients as well she’s a writer and has published various business books.

Her article explains that young people are now spending more time online watching videos versus television. Media companies are allocating much more of their advertising dollars towards online video. Susan recommends keeping your ads targeted toward your specific audience. This is also known as focusing on a ‘niche market.’ She also recommends being creative and going against traditional TV ads that are designed for interruption. Online Video viewers are much more ‘seasoned’ when it comes to advertising interruptions and they prefer a more interactive experience.

Susan also recommends to be integrated in that you need to incorporate all of your marketing angles. Whether you’re using social media, online video advertising, television ads, blogs, etc., you should have all of these mediums working together for you. Prioritize your efforts based on what shows the best ROI.

Here is a link to the complete article published at Entrepreneur.com:
A Hot, Affordable New Advertising Opportunity written by Susan Gunelius

Tech Crunch just published an article today about the future of live streaming video with the Apple iPhone 3G S.  It is certainly one of the hot topics in the online video world.  Apple will be releasing their 3′rd generation iPhone 3G S in the next few days.  The prices have dropped substantially over previous generations, and all the Craigslist hawkers who are re-selling the iPhone for ridiculous prices will finally have to price-adjust to reality.

Stream Live Video from Your Mobile PhoneWith the cost of technology always decreasing and the capabilities of new digital media, many users are turning into professional broadcasters overnight. Our research & development team is currently working on projects that will enable you to stream live from your mobile phone. The capability is in our roadmap and anticipated release is for Q3 2009. We believe streaming media is not just a fad and is in fact one of the largest growing trends on the web today. It should continue to take off as a means of expression, communication, collaboration, and interaction among individuals and businesses.

The uses of mobile live streaming video are virtually endless. Imagine going to the big game of the week and streaming video live to the world. You will be able to collaborate with your sales force on the road without having to ‘check in’ at your office. This technology will create a more virtual world that should be more efficient and allow businesses to scale and run lean. Most Robust live streaming video capabilities are already implemented in our online video platform, and we’re putting the final tweaks on the mobile streaming video technology as we speak.

It’s exciting to see how the online video industry will adapt to new mobile video streaming technologies. I anticipate a lot more users will take part in live streaming technology if it’s easily manageable through a mobile phone or smart phone. New technology is exciting and Monetize Media is looking forward to the capabilities o mobile streaming video technology.

There’s still a lot of buzz in the blogosphere regarding Mark Cuban’s remarks that online video is dead. If you review the studies done by several research firms, it’s easy to see that online video is thriving and has grown quite considerably in the last three years. In fact, several researchers and analysts are stating that online video has surpassed social media both in search volume as well as time logged on the sites. Reel SEO wrote a nice article about how online video is overtaking social media. Certainly YouTube is still the video sharing site of choice for newbies as well as internet veterans, but what does the future hold for online video?

Online Video is quickly growing in popularity and is starting to pick up new viewership from those who may have been hesitant before. It seems like everyone is ‘buying in’ to the idea of online video as it’s becoming much easier to publish, distribute, and share your content on the web. Certainly, consumers are all about the video sharing and free broadcasting sites which allow anyone to become an overnight broadcasting legend!

Regardless if YouTube, Hulu, and other popular B2C video sites start making money, I believe the online video evolution will be more pronounced for the B2B market. Consumers will always be happy with a free service, showing little or no demand for the need to monetize video content. It’s more of a ‘fun factor’ for them. Serious businesses demanding increased exposure to their target markets know the importance of ROI for all their marketing efforts, including online video. Because of this I believe it will be ever important for online video companies to differentiate themselves with unique product offerings and focus on ways for businesses to monetize video content.

Online Video companies need to create defensibility in what could become a potentially over-saturated online video industry. Television is certainly the ‘standard’ for the majority of households today. However, I believe the migration toward online video as the preferred medium for TV has begun. I’m excited for the evolution of online video and the major advancements we expect over the next couple years.