 |
Three popular types of CPA advertising are: pay per click (PPC), pay per lead and pay per sale. Let's say you are a business owner and you decide to run a pay per click advertisement. The advertisement is placed on the website of your choice and the goal is to get people to click your ad. You do not pay for the advertisement like you would in a magazine; instead, you pay only when someone clicks on the advertisement which determines the click-through rate or CTR.
This benefits you in two ways: first, you do not pay for an advertisement that isn't working. If no one clicks, you don't pay. Second, your ad will enjoy a longer life. Unlike a magazine ad which may run for one issue, a CPA advertisement can run for as long as you like. This can result in increased recognition for your business. But, as with anything, there is a downside.
In the example above, we used the pay per click method. The downside of pay per click is that it can become costly. Click fraud is a big problem in the industry so with MonetizeMedia, we offer “Click-Fraud Protection”, we have come up with a sophisticated algorithm to detect and protect you from click fraud. With our service, you can feel secure that our monitors detect click-fraud and won’t charge you for clicks that are suspicious or fraudulent. |
